Dathic

Dathic’s AI could tell a Puerto Rican neighborhood from a Mexican one, while competitors sold broad “Latino” data across whole regions. Risk-averse CPG brands still signed with the big companies they already knew, and Dathic’s sales had plateaued. I ran discovery, then built the story around three steps no competitor could deliver: Insights, Predictions, Recommendations. New messaging, brand voice, website, and sales materials followed, along with a reworked first stage of the sales funnel. Prospects began arriving at demos already understanding the platform, so salespeople spent calls on each buyer’s situation. Qualified leads grew 23x.