Productizing Expert Services

Rachel Vallozzi styles for brands like Mattel, Gatorade, and Chewy, but her private-client business grew slowly. Private clients loved her and kept her as their secret weapon, so referrals never came. She ran private work like commercial jobs, custom and labor-heavy, which left prospects unsure what to ask for and let poor-fit clients get far into the sales process. I bundled her services into priced packages and built her messaging around what sets her apart. Within six months her leads more than tripled, and within a year private clients grew 125% and repeat clients quadrupled.

Kim Mackenzie built KM Strategy on clients like Cisco, Michael Kors, and Oatly, then turned her business-development advice into an online course. Every sale took hands-on work, and the messaging left buyers unsure who the course was for. I kept her course as it was and rebuilt how it was sold and run, with new messaging, pricing, a landing page, and an automated tech stack. She raised prices 35%, grew her mailing list 30% in 30 days, and cut her admin time in half.

Both clients brought me back for follow-up projects.