AccelaSchool

AccelaSchool’s CEO was outselling the top salesperson 4 to 1, and buyers were signaling interest in acquiring the company. I convened a group of school district administrators and went back to them throughout the engagement as an informal customer advisory board. Their input reset the pitch: districts wanted minimal disruption for parents, teachers, and staff, not innovation. I rebuilt the sales process so the whole team could see and repeat what worked, then built customer-experience and onboarding programs to protect renewals. The largest player in the industry acquired AccelaSchool at 3x its prior-year valuation.